Personas – A Simple Introduction⠀⠀Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas will help you to understand your users’ needs, experiences, behaviours and goals. ⠀⠀Creating personas can help you step out of yourself. It can help you to recognise that different people have different needs and expectations, and it can also help you t